Want more Useful Photography Tips? Check them out here.
If you’re starting out as a photographer shooting events or portraits, one of the biggest rookie mistakes made (along with using a Gary Fong Lightsphere incorrectly) is simply pointing a flash directly up towards the ceiling and expecting the best and most perfect results. The problem with this method is that you tend to create unflattering shadows (and there is a difference between flattering and unflattering shadows) on a person’s face and therefore make them look not their best. While many flashes give you a small bounce card, it usually isn’t enough to fill in those shadows either.
In the situation where you don’t have something like a large Rogue FlashBender, we recommend this: point the flash up towards the ceiling and behind you just a tad–then crank up the flash output around 2/3-1 stop brighter. Based on the way that light and flashes work, the ceiling is used to become a main light source as it is illuminated by the flash output. But if you put the light source right above someone’s face, you’ll create shadows underneath. However, if you move it around to above and slightly in front of them, the light will seem a tad more natural.