NEW YORK, NY, May 29, 2014 (Marketwired via COMTEX) —
The Sony Cyber-shot DSC-RX100 III is a feature-packed premium
point-and-shoot camera with a 1” sensor, a new popup OLED
viewfinder, built in ND filters, and more. This makes it a versatile
camera that can go anywhere. Read more on the Sony DSC-RX100 III
camera here: http://www.bhphotovideo.com/c/product/1049537-REG/sony_d
scrx100m3_b_cyber_shot_dsc_rx100_iii_digital.html
Watch the new Sony RX100 III YouTube video here:
The Sony RX100 III features an Exmor R sensor similar to that of the
previous model, a 20.1MP, 1″ CMOS sensor featuring a back-illuminated
design that gives it high native sensitivity to ISO 12800, which can
be further expanded to an effective ISO 25600 through the use of
Multi-Shot Noise Reduction. Along with Sony’s Column A/D Conversion,
area-specific noise reduction, and use of their newest BIONZ X image
processor, rich image detailing with smooth color and tonal
gradations are also noted endowments of this series. This refined
processor also avails a wealth of performance-related attributes
throughout the camera, including the ability to record up to 10 fps
in Speed Priority mode, and 2.9 fps continuous shooting with
single-shot AF, as well as a fast 0.008-second shutter-lag time.
Learn about the Sony DSC-RX100 III here: http://www.bhphotovideo.com/
c/product/1049537-REG/sony_dscrx100m3_b_cyber_shot_dsc_rx100_iii_digi
tal.html
The Sony DSC-RX100 III retains the same Carl Zeiss Vario-Sonnar T*
designation as its predecessors, but shortens the zoom range to a
35mm equivalent 24-70mm. Nine aspherical elements, including two
cemented AA (Advanced Aspherical) elements, are incorporated into the
optical design to minimize chromatic aberrations throughout the zoom
range, and also contribute to marked image sharpness and clarity.
While losing a bit of reach at the telephoto end, and gaining a bit
at the wide end, the new lens features a substantially faster design
with an f/1.8-2.8 maximum aperture. Whereas the RX100 II had a
maximum aperture of f/4.9 at the long end, the RX100 III’s f/2.8
aperture at the 70mm end offers more flexibility for working in
difficult lighting conditions. The new version also incorporates a
selectable 0.9 neutral density filter into its design, which provides
a three-stop reduction in exposure. Neutral density filters allow you
to photograph with wider apertures in bright light for greater
selective-focus control, or with longer shutter speeds than normally
required, for greater control over how subject movement is rendered.
Additionally, Optical SteadyShot image stabilization is also
incorporated into the camera to minimize the appearance of camera
shake, which helps a great deal when you’re working in difficult
lighting conditions and with telephoto magnifications.
In the following YouTube video, Allan Weitz of B&H Photo, reviews the
new Sony DSC-RX100 III digital camera, and gives an in-depth overview
of how the camera handles, as well as its notable features.
The B and H YouTube Channel has an unmatched wealth of educational
photography content. Our entertaining and informative videos feature
product overviews from our in-house specialists, as well as
photography industry experts. You can even view the B&H Event Space
presentations from many of the world’s foremost photographers, and
interviews with some of Photography’s most dynamic characters. Tap
into this exciting resource by subscribing to the B&H YouTube Channel
here: http://www.youtube.com/user/BHPhotoVideoProAudio
Allan Weitz began taking photographs — commercial and otherwise —
when the term ‘digital’ meant doing something with your fingers.
Primarily known as a yachting and editorial photographer, his work
has appeared in Life, New York Magazine, Nautical Quarterly, Forbes,
Yachting, Boating, Esquire, Popular Mechanics, and Philadelphia
Magazine to name a few. As a writer, his work has appeared in Popular
Photography, Camera Arts, View Camera, Picture, as well as
advertising and advertorial projects for Nikon, Epson, Fuji,
Hasselblad, Profoto, PocketWizard, and SinarBron. Allan currently
serves as Senior Photo Sales Trainer & Projects Editor for the Sales
Development Department at B&H.
When in Manhattan, take a tour of the B&H Photography SuperStore
located at 420 9th Ave. The expo continues all year round at B&H in
the camera kiosks. Featuring the newest cameras, the kiosks are
manned by manufacturer representatives, who are there to guide and
demonstrate the latest photographic technology. With hundreds of
products on display, the B&H Photo SuperStore is the place to
test-drive and compare all the latest photography gear.
About B&H Photo Video
As the world’s largest source of photography, video and audio
equipment, B&H Photo Video is known worldwide for their attentive,
knowledgeable sales force, and excellent customer service, including
fast, reliable shipping. Visitors to the website can access a variety
of enlightening articles and educational videos. B&H has been
satisfying customers worldwide for 40 years.
http://www.bhphotovideo.com/
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Embedded Video Available: http://www.youtube.com/watch?v=Gk0vG9VMixQ
Contact Information
Allan Weitz
212-239-7500
B&H Photo Video
http://www.bhphotovideo.com/
SOURCE: B & H Photo Video
http://www.bhphotovideo.com/
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