MELVILLE, N.Y., May 27, 2014 (BUSINESS WIRE) —
Canon U.S.A., Inc., a leader in digital imaging solutions, is proud to
announce a new marketing campaign, “Bring It,” designed to enlighten
consumers to a new perspective of telling better stories with higher
quality images and video. The campaign, scheduled to roll out this
month, features Canon’s line of EOS digital SLR cameras and lenses with
a rallying cry for everyone to bring their best images and videos to be
shared on the Canon “Bring It” microsite.
With a history dating as far back as the 1930s, Canon brought
high-quality photography to market. Then, the heritage brand was the
first to bring Hollywood caliber HD video to its digital SLR cameras.
Today, Canon builds on its legacy by bringing a movement designed to
show the public the value a Canon camera can bring, to capture
outstanding images and videos. Consumers should not settle for good
enough, when they can have great. The new ‘Bring It’ campaign asks the
masses to bring their talent, bring everything they have to the art of
creating inspiring still and video images.
Through a series of TV, in-cinema and digital spots, “Bring It” pays
homage to Canon’s past and future as a leader in digital imaging
technology, including scenes from the recent film Need for Speed as
well as personal home videosconveying the impact Canon has had
from Hollywood to the general public. Consumers are also encouraged to
be part of this social movement, using the hashtag #BringIt every time
they upload their creative HD videos and still images on social media
sharing sites like Facebook, Twitter, and YouTube. Consumer submitted
content shared online with #BringIt may be featured and celebrated on
the campaign microsite, bringit.usa.canon.com, beginning in July.
“We want this new ad campaign to inspire everyone who is passionate
about photography to show us the talents they possess,” said Yuichi
Ishizuka, president and COO, Canon U.S.A. “The idea behind ‘Bring It’ is
to encourage people to strive to not only take better pictures and
videos, but to take their cameras wherever they go, allowing them to
tell their unique visual stories –stories that will stand out from the
crowd and last a lifetime.”
Bring It Microsite
In addition, the “Bring It” microsite will serve as a gallery for
consumer-submitted images and video, visitors to the
bringit.usa.canon.com microsite will get a behind-the-scenes view of the
inspiration behind each contribution and information on the products and
methods used to produce what is being showcased. The microsite will also
feature interactive content about Canon products, as well as educational
tools to help inspire and guide consumers as they embark on their own
journeys of producing still images and Hollywood caliber HD videos.
For the latest news and announcements related to Canon’s “Bring It”
campaign, follow @CanonUSAImaging
on Twitter and join the conversation with #BringIt. To view the “Bring
It” commercial please visit: https://www.youtube.com/watch?v=S6vFwq6Zuhw
.
About Canon U.S.A., Inc.
Canon U.S.A., Inc., is a leading provider of consumer,
business-to-business, and industrial digital-imaging solutions. With
approximately $36 billion in global revenue, its parent company, Canon
Inc.
/quotes/zigman/192225/delayed/quotes/nls/caj CAJ
-0.12%
ranks third overall in U.S. patents registered in 2013,+
and is one of Fortune Magazine’s World’s Most Admired Companies in 2014.
In 2013, Canon U.S.A. has received the PCMag.com Readers’ Choice Award
for Service and Reliability in the digital camera and printer categories
for the tenth consecutive year, and for camcorders for the past three
years. Canon U.S.A. is committed to the highest level of customer
satisfaction and loyalty, providing 100 percent U.S.-based consumer
service and support for all of the products it distributes. Canon U.S.A.
is dedicated to its Kyosei philosophy of social and environmental
responsibility. To keep apprised of the latest news from Canon U.S.A.,
sign up for the Company’s RSS news feed by visiting www.usa.canon.com/rss
and follow us on Twitter @CanonUSA.
+Based on weekly patent counts issued by United States Patent and
Trademark Office.
SOURCE: Canon U.S.A., Inc.
Editorial Contacts:
Canon U.S.A., Inc.
Robert Luckett,
631-330-5205 rluckett@cusa.canon.com
or
Canon
U.S.A., Inc.
Leigh Nofi, 631-330-3783 lnofi@cusa.canon.com
or Canon
U.S.A. website:
www.usa.canon.com
or For
sales information/customer support:
1-800-OK-CANON ccenter@cits.canon.com
Copyright Business Wire 2014
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US
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May 27, 2014 3:35p
Rev. per Employee$194,161