The saying that a picture is worth a thousand words is absolutely true, especially when it comes to product placement and marketing. If you want to maximize exposure to the T-shirts and clothing on your website, you have to find effective ways to lure more people in through the photographs that are featured on your website. There are several tips that can be followed to achieve this goal.
Prepare Your Products First
Make sure that each of your items have been prepared properly for presentation before you even think about taking the picture. Keep in mind that any imperfections, flaws, and blemishes will become greatly magnified when your finalized pictures are finally processed and posted on your website. Your prospective customers are not going to have the opportunity to see the shirt in person before they have purchased it as they would if they would have shopped at a traditional store instead. Thus, you have to make sure that you put your best foot forward by having a perfect t-shirt to use as your photo model.
Do Not Forget About the Lighting
One of the worse things that you can do is underestimate the power of lighting when it comes to photographing your shirts and samples for your tee shirt design website. With most products, you can easily create a well-lit picture simply by using a small light tent that uses two 30-watt bulbs on each side. However, you may need to upgrade your lighting setup to two soft boxes that come with 60-watt bulbs when taking pictures of larger shirts or bundled packages, according to Smashing Magazine.
Take a Few Test Shots
You are not going to get the perfect product photograph on the first attempt. You might think that you have, especially if you have an abundance of experience in this particular field. But when photographing your t-shirts and other saleable products that will become published on your tee shirt design website, do not hesitate to take several test shots first. Even before you set the stage to photograph your actual products, you need to complete these tests in order to check the settings of your camera as well as the overall presentation that is created by your lighting setup.
Edit Your Pictures Thoroughly
Even if you feel that the picture that you took was perfect, do not be too hasty when it comes to publishing the pictures on your tee shirt design website. It does not matter if you only have one shirt or one hundred shirts that you need to include within your online catalog; each picture needs to be edited thoroughly in order to make sure that it is appealing and effective at quickly captivating the attention of your unique visitors and prospective buyers. Although you might be using the best photography equipment and lighting gear, a little photo editing can go a long way when it comes to reflecting the true textures and colors of your shirts, according to Mashable.com.
Pay Attention to Feedback
Another great tip to follow when creating pictures for your tee shirt design website is to make sure that you pay close attention to the feedback received from your customers about the pictures. Invite them to send their comments and concerns directly to you either through your website or social media brand page about how they feel and what they think about your product photographs. Keep in mind that your shirts already look good to you; the goal is to make them look good to your customers. Thus, throughout this entire process, make sure that you keep the needs of your prospective customers in mind when perfecting your product pictures.
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