Adobe Releases New Creative Cloud Photography Plan for $9.99 Per Month

SAN JOSE, Calif.–(Business Wire)–Adobe (Nasdaq:ADBE) today announced the availability of the new Adobe
Creative Cloud Photography plan. Designed for anyone interested in
photography, the new plan brings together — for USD$9.99 per month —
Photoshop CC and Lightroom 5, two tools that have fundamentally impacted
how photographs and imagery shape our visual culture, as well as
Lightroom’s breakthrough mobile apps on iPad and now iPhone. Also
introduced today is the all-new Photoshop Mix, a new iPad app that
provides access to powerful Photoshop features normally confined to the
desktop, enabling compositing and transformative edits while on the go.
Built using the new Adobe Creative SDK (see
separate release), Photoshop Mix delivers new levels of Adobe
imaging precision and magic to mobile users.

“With our Lightroom products alone managing over 100 billion images, we
know there’s a huge appetite from photography enthusiasts to have
powerful, world-class software available on their mobile devices as well
as their computers,” said Winston Hendrickson, vice president, digital
imaging, Adobe. “With Photoshop, Lightroom and new mobile photo apps,
we’ve created the most complete photography solution on the planet,
ensuring that anyone interested in photography can be creative with
their images, no matter where they are.”

Create and Manage Beautiful Images in Photoshop CC and Lightroom 5

Photoshop CC, part of the Creative Cloud Photography Plan, was updated,
with stunning new features — as part of a milestone release of Adobe
Creative Cloud (see
separate press release). Features for photographers, include:

Perspective Warp – The recently introduced capability for fluidly
adjusting the perspective of a specific part of your image without
affecting the surrounding area.

Blur Gallery motion effects – Two new additions, Path Blur and Spin
Blur create a sense of motion, even if not originally captured
with a camera, enabling photographers to tell their story or express
just the right feeling in an image. There’s also faster performance
when creating blur effects with the Mercury Graphics Engine delivering
a performance boost with OpenCL.

Focus Mask – Lets Photoshop CC create the first step of a mask by
automatically selecting the in-focus areas of an image. The Focus Mask
feature works great with headshots and other images that have shallow
depth of field.

Content-Aware color adaptation improvements – Previously when using
Content-Aware features, if a selected area contained smooth gradients,
it didn’t necessarily appear in the final image. Now retouched images
using Content-Aware Fill, Move, and Patch gets more seamless and
realistic. Additionally, new technology blends areas containing
gradients, like skies, to give exceptional results.

Improved stylus support and experimental features for Windows
8.1 – Enjoy smoother brush strokes and a simple out-of-the-box
experience with expanded stylus support for Windows 8.1. Turn on
experimental features for touch and gesture controls and bigger touch
targets on devices like Surface Pro 3.

The Creative Cloud Photography plan includes Lightroom 5 desktop
software, a staple for all photographers, making digital photography
easier, faster, and more amazing. Photographers can experiment without
limits in a nondestructive editing environment and perfect shots with
advanced controls for tone, contrast, color, and more. Efficient
organizing tools help sort thousands of photos and make it simple to
share them almost anywhere.

Mobile Solutions Takes Serious Photography Work Anywhere

Following its April 2014 release on iPad, Lightroom mobile is now
available for iPhone. Lightroom mobile for iPhone and iPad provide the
most efficient way to manage and edit images across desktops, mobile
devices and the Web. The apps can automatically import images from the
iPhone camera roll and sync back to a Lightroom catalog on the desktop.
Lightroom mobile provides photography essentials, including
non-destructive processing of files using Smart Preview technologies to
enable professional class photo editing from the confines of the
desktop. Quickly apply star ratings, flag or reject images and edit them
on iPhone and iPad. Edits and metadata changes automatically sync back
to the Lightroom catalog on the desktop and are also viewable from any
Web browser at lightroom.adobe.com. Lightroom mobile photo collections
are also accessible for users of Adobe Voice, the recently introduced
free animated video storytelling app.

Photoshop Mix, provides a connected mobile workflow to Creative Cloud,
aimed at anyone who wants access to powerful editing tools on their
mobile device. Open Adobe Photoshop documents, individual layers from
PSDs, and images from Lightroom mobile. Easily apply looks, create
advanced selections and masks, and access advanced Photoshop features
like Upright, Content-Aware Fill, and Camera Shake Reduction to take
creativity on the go. Then export your layered and masked composition to
Photoshop CC for further refinement on the desktop. Share work, or even
save it to a Photoshop document for a mobile workflow that works
seamlessly with Photoshop CC.

Technology Optimized for Mobile Photography

The Creative Cloud Photography plan’s desktop and mobile apps are
connected by a powerful technology designed to enable users to edit and
sync photos non-destructively from anywhere. By combining the same
non-destructive editing pipeline found in Lightroom and Adobe Camera
Raw, with Adobe’s renowned Smart Preview technologies, the amount of
information being moved between apps is minimized, without compromising
the end result. This gives users confidence that edits will be saved
while being able to access their images with unprecedented speed, no
matter what device.

Pricing and Availability

Creative Cloud Photography plan is available at $USD9.99 per month. For
additional details, please visit www.adobe.com/go/photographyplan.

To get started with Lightroom mobile, visit www.adobe.com/go/lrmobile_getstarted.

Photoshop Mix is free and available for download in the Apple app store: https://itunes.apple.com/us/app/adobe-photoshop-mix-creative/id885271158.
To learn more about Photoshop Mix, please visit mix.adobe.com.

About Adobe Systems Incorporated

Adobe is changing the world through digital experiences. For more
information, visit www.adobe.com.

© 2014 Adobe Systems Incorporated. All rights reserved. Adobe, the Adobe
logo, Creative Cloud and Lightroom are either registered trademarks or
trademarks of Adobe Systems Incorporated in the United States and/or
other countries. All other trademarks are the property of their
respective owners.

Adobe Systems IncorporatedMarissa Lee, 415-832-5378marlee@adobe.comorEdelmanReagan
Crossley, 650-762-2955reagan.crossley@edelman.com